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This post is coming to you from Coach Jordan, a trainer and BJJ athlete.  As a personal trainer, I not only work with “general population”

This is the first in a series of emails by our trainers. Head Coach, Zach Bragg, kicks us off.  When people think of a personal

When talking to the over-40 crowd about getting in shape, one question I frequently get is, “Am I too far gone?”  Without hesitation, the answer

The statistics/text below are from a fitness-business-related newsletter I receive:  According to US surgeon general Dr. Vivek Murthy, chronic loneliness is a public health crisis. 

I’ve said it many times before, but it bears repeating: don’t put too much emphasis on the scale.  Some people are obsessed with the scale,

Let’s face it: women are complicated. Our periods, perimenopause, menopause post-menopause cause all sorts of difficult symptoms.  Not all women talk about this, but we

Personal records (PRs) are always celebrated. And we LOVE watching people get stronger.  But striving for PRs isn’t always appropriate. Sometimes, you should work out

Fifty-four percent of the clients at Vero Strength are women. And, as I walk around the gym each day, I am always awestruck by how

At Vero Strength, we offer both personal training and group classes. And, in order to enter group classes, new clients take a series of personal

When it comes to business and making money, everyone wants to work smarter, not harder.   But why not with fitness?  There tends to be